With the global pandemic the organisers behind the annual music trade event have cancelled the 2020 summer extravaganza.
Set within one of America's most musical cities - Nashville, TN - Summer NAMM is the perfect setting for retailers to identify the latest products to drive sales, in time for the back-to-school and holiday buying season.
JPMI Director, Rob Hanson, said: "NAMM has always been a highlight for our company; a chance to meet with existing dealers and meet with new and propsective dealers. It's not come as a surprise that it has been cancelled, but we are sad nonetheless. These are strange and difficult times but we remain open for business for all our customers and dealers."
The Chair of NAMM, Chris Martin said cancelling the event was not an easy decision: "After speaking with so many of you and closely following the latest news regarding the ongoing global COVID-19 pandemic, we have made the difficult decision to cancel Summer NAMM, scheduled for July 9–11 in Nashville. We sincerely recognize the importance of this annual mid-year gathering for our industry. However, the current circumstances make it impossible to hold the show or to undertake the many months of careful planning and preparation that are required to create a secure and organized event."
Mr Martin was keen to strees that NAMM remains open to businesses, offering help and support, and will continue to plan ahead for Winter NAMM in Anaheim 2021.
"In spite of not being able to be together in Nashville, we will continue to connect our community to help everyone move forward. As difficult as these days are, we gain strength and inspiration from the generations of NAMM members who came before us, overcoming every obstacle in their way. And in that spirit, we can just imagine the heartfelt celebrations that will occur when we are all together again in Anaheim next January. In the meantime, please stay safe and connected to each other; with perseverance, vision and passion, we will succeed."